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Today, brands can leverage technology and data to create a coherent consumer experience addressing various needs.
It is the content that must prevail, not the brand. While advertisers tend to focus on brand placement and impression volume, it's best to focus on the audience first and determine what type of content the audience needs.
Let's face it. Reaching consumers, in general and reaching affluent consumers, in particular, is becoming more and more challenging. The McCarthy Group notes that 36% of high-income consumers feel they are constantly followed by advertising online. Even more concerning is a finding that 84% of Millennials don't trust advertising.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.