Emmanuel Probst

Member since April 2013Contact Emmanuel

The New Era Of Brand Building Is Ecosystem-Driven Growth in Marketing Daily on 07/30/2019
Today, brands can leverage technology and data to create a coherent consumer experience addressing various needs.
Future Of Media Will Be Redefined By and For Millennials in MediaDailyNews on 02/02/2018
It is the content that must prevail, not the brand. While advertisers tend to focus on brand placement and impression volume, it's best to focus on the audience first and determine what type of content the audience needs.
Rethinking The Luxury Experience In A Hyper-connected World in Marketing Insider on 10/17/2017
Let's face it. Reaching consumers, in general and reaching affluent consumers, in particular, is becoming more and more challenging. The McCarthy Group notes that 36% of high-income consumers feel they are constantly followed by advertising online. Even more concerning is a finding that 84% of Millennials don't trust advertising.

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