Emmanuel ProbstMember since April 2013Contact Emmanuel
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Articles by Emmanuel All articles by Emmanuel
- The New Era Of Brand Building Is Ecosystem-Driven Growth in
Marketing Daily on
Today, brands can leverage technology and data to create a coherent consumer experience addressing various needs.
- Future Of Media Will Be Redefined By and For Millennials in
It is the content that must prevail, not the brand. While advertisers tend to focus on brand placement and impression volume, it's best to focus on the audience first and determine what type of content the audience needs.
- Rethinking The Luxury Experience In A Hyper-connected World in
Marketing Insider on
Let's face it. Reaching consumers, in general and reaching affluent consumers, in particular, is becoming more and more challenging. The McCarthy Group notes that 36% of high-income consumers feel they are constantly followed by advertising online. Even more concerning is a finding that 84% of Millennials don't trust advertising.