J. Walker Smith
Member since October 2017- Chief Knowledge Officer, Brand & Marketing Kantar Consulting
- https://consulting.kantar.com/
- Twitter: jwalkersmith
- Chapel Hill North Carolina
- 27517 USA
J. Walker Smith is Chief Knowledge Officer, Brand & Marketing at Kantar Consulting (part of WPP). Walker has been described by Fortune as “one of America’s leading analysts on consumer trends,” and he is the co-author of four highly regarded books, a columnist, a blogger, an avid daily tweeter, and a former public radio commentator. He is a 2012 inductee into the N.C. Advertising Hall of Fame. In 2014, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights. Walker holds a doctorate from the University of North Carolina at Chapel Hill.
Articles by J. Walker All articles by J. Walker
- A Smart Moment More Than A Tech Moment in
MediaDailyNews on
03/30/2023
AI for consumers will usher in at least three changes in the ways in which consumers engage with brands: automation, curation and migration.
- Social Innovation: The Key To Delivering Value, Growth in
Marketing Insider on
02/27/2018
Rather than continually striving for technological advances, brands should shift their focus towards how their products and services can enhance the social relationships of consumers.
- Brands Must March To The Beat Of A Digital Drummer in
Marketing Daily on
12/26/2017
The experience of the music industry makes it clear that success in the future means adapting to new business models, rather than delivering new products.
- Don't go with the flow - swim against the tide in
Marketing Insider on
10/25/2017
Big companies can't win a war of incremental product improvements - to deliver true brand growth, they need to take a radical tack, says J Walker Smith, Executive Chairman at Kantar Futures.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
