Jamie PowerMember since October 2017Contact Jamie
Jamie Power is the Chief Operating Officer of one2one Media, a highly specialized, independent entity that offers agencies and advertisers a turnkey solution to addressable video. Power is a founding employee of one2one Media that launched in 2017. At one2one Media, Power transforms more than 50 partnerships with MVPDs and data and technology providers to create a cross platform addressable video solution. With more than 250 agencies and advertisers’ relationships, Power and her team represent more than 65% of the addressable advertising spend in the marketplace. Before starting one2one Media, Power was the Managing Partner at MODI Media - GroupM's Advanced Television group. She created a process and best-in-class solution for Addressable TV for all GroupM clients. During her tenue at MODI Media, she sustained more than a 95% client retention rate. Prior to joining MODI Media, Power led the build out of the advertising platform/model at TouchTunes Interactive Networks, a digital music company. She started her career more than a decade ago at GroupM’s MEC, as a strategic planner working across multiple fast paced categories including entertainment, retail, QSR and consumer electronics for several clients including LG, Lionsgate and Pizza Hut. Power was recently named a Multichannel News’ 2017 Wonder Woman and Digital All-Star by Broadcast and Cable. Power lives in Manhattan with her husband, Gary and son, Liam.
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- Addressable TV Serves The Industry Today's Most Valuable Ad Impression in
Marketing Insider on
Throw out those old marketing textbooks -- television is no longer just an upper-funnel vehicle.
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- Addressable TV Serves The Industry Today's Most Valuable Ad Impression
(Marketing Insider on
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