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Complement your in-store marketing plan with a strong digital strategy that encourages lapsed customers to complete a purchase and drives brand awareness.
Santa won't be the only jolly one this holiday season; e-commerce retailers should expect to see double-digit sales growth during November and December. A survey from Deloitte found that 55% of respondents plan to shop online for gifts this year, surpassing in-store as the preferred method of holiday shopping for the first time ever.
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