Jennifer Rignani

Articles by Jennifer All articles by Jennifer

• Defanging The Data Monster For Good in Marketing Daily on 04/17/2018
  

  Implementing rigorous data analytics as part of fundraising is a powerful opportunity. To capture it without peril, nonprofits would be wise to put guidelines in place around their data.

• Don't Send Customers Packing, Start Anticipating Wanderlust in Marketing Insider on 02/14/2018
  

  People have high expectations of the customer experience. To say UX and content must be attuned to our every whim is an understatement. So why do so many brands get it wrong? Well, they're not anticipating the needs of the consumer.

• When Real Things And The Internet Of Things Collide in Marketing Daily on 01/12/2018
  

  The smartest brands are realizing they might literally have to produce tangible, physical expressions of creativity and brand expression.

• The Power Of Holiday Advertising: The Gift Of What If? in Marketing Daily on 12/20/2017
  

  The explosion of genetic testing kits poses a question not previously explored: what if we have family out there we've never met?

• Nobody Leaves Baby, Er, Gen X in the Corner in Marketing Insider on 12/05/2017
  

  A Pew study found only 49% of Xers think their generation is unique as opposed to 58% of Boomers and 61% of Millennials. I shared this fact with a Gen X colleague who replied with a shrug, "Eh, I guess we're just more laid back about stuff." His response epitomized our most famous label, that of a Slacker. We've been through a lot. You tend to roll with the punches too, when there's much larger and louder generations in front and behind you.

Comments by Jennifer All comments by Jennifer

• Twitter Stands Apart, Standing By Alex Jones by Gavin O'Malley (Mobile Insider on 08/08/2018)
  

  Oh, I'd say confronting and suing the parents of murdered children is far worse than shouting "Fire!" in a movie theater. As a matter of fact, I'd bet 99% of the world believes it's as bad as, well, confronting and suing the parents of murdered children. Not a tough call here Twitter. Please. 

• Defanging The Data Monster For Good by Jennifer Rignani (Marketing Daily on 04/17/2018)
  

  Excellent point. Data analytics skills within the walls of a nonprofit are still rare, but I think the larger organizations realize that outsourcing that need is critical and easier done than even a couple years ago. Demonstrating the value of insight to a donor journey can be done using one fundraising campaign cycle or event using data already on hand - just need to know how to make that data work hard. In my former life as a nonprofit development leader, I wish I had access to the people and tools available today!”

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