Gil Klein is a member of the Matomy executive management team, and serves as the Managing Director of Matomy’s Mobfox. Having joined Matomy in 2006, he served as Executive Vice President of Media, overseeing all Matomy media activity across mobile, video, display, social and programmatic channels. With over 13 years’ experience in digital advertising, Gil is a popular industry speaker and panelist and has been featured and quoted in the leading industry publications including AdExchanger, Mediapost and Exchangewire.
- What Seasoned Advertisers Can Learn From Podcast Advertising in
Digital News Daily on
12/27/2017
During radio's golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, podcasts will be following suit, quickly
asserting themselves as the most intimate platform du jour. So what lessons can seasoned advertisers learn from the burgeoning field of podcast advertising?