Scotsman. Writer. Social Media Strategist. Led Social for three innovative agencies. Author of Amazon Book of the Month. Key player in some of most successful campaigns in last decade.
- Never Mind Reach -- Organic Social Media Vital To Understanding Customers in
Digital News Daily on
01/10/2018
EMarketer recently released a report on organic social media with an article headlined: "Is Organic Social Media Marketing Still Relevant?" One quote caught my eye: "You might as well take your budget
to the bank, cash it out in greenback $20s, pile it up in the parking lot, and light the money on fire." This idea considers organic social media from only one angle: reach. But when assessed with a
broader vision, organic social media is a rich opportunity to learn more about your customers and what they want.