Graeme JamiesonMember since December 2017Contact Graeme
- Associate Director, Social Media Merkle
- Twitter: https://twitter.com/jamiesongraeme?lang=en
- New York New York
- 10019 USA
Scotsman. Writer. Social Media Strategist. Led Social for three innovative agencies. Author of Amazon Book of the Month. Key player in some of most successful campaigns in last decade.
Articles by Graeme All articles by Graeme
- Never Mind Reach -- Organic Social Media Vital To Understanding Customers in
Digital News Daily on
EMarketer recently released a report on organic social media with an article headlined: "Is Organic Social Media Marketing Still Relevant?" One quote caught my eye: "You might as well take your budget to the bank, cash it out in greenback $20s, pile it up in the parking lot, and light the money on fire." This idea considers organic social media from only one angle: reach. But when assessed with a broader vision, organic social media is a rich opportunity to learn more about your customers and what they want.