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Cynthia Nelson

Member since October 2015Contact Cynthia

Successful, growth oriented COO who thrives on the day-to-day challenges and complexities of the role and the knowledge and an ability to manage strategically. I'm a consummate builder with experience scaling omnichannel, global brands. 25+ years of successful experience partnering & selling to major clients, agencies, and networks including Walmart, P&G, American Airlines, Disney, Fisher Price, Kimberly Clarke, McDonald's, Betty Crocker, Kraft, Nestle, Delta, Volkswagen, Sony Music, Starcom/Publicis, DDB/OMD, WPP, TribalDDB, Univision, Telemundo, TV Azteca, NBC, Electus, Endemol, YouTube, Vevo, etc. Have successfully participated in several Angel and PE deals ($15M+) and have experience pitching the investment community.

Articles by Cynthia All articles by Cynthia

  • What Do Moms Of Tweens Worry About Most? in Engage:Moms on 08/11/2017

    We all know it. We all feel it. The stress, the joy, and the monumental exhaustion that goes along with being a mom. Moms today are bombarded by all kinds of responsibilities, from taking care of the family to working and everything in between. And along with all that responsibility comes the joy of worrying. We worry an awful lot. And if we have tween daughters, our worry is multiplied by 100. These days, it seems that our generation of mothers face more challenges than every generation before us.

  • Automotive Mom in Engage:Hispanics on 04/22/2010

    Hispanic moms are a key and influential target for automotive communications, particularly as related to selection and purchase of a new family vehicle.

  • Look To Family Healthcare in Engage:Hispanics on 09/03/2009

    With over 25% of births in the U.S to Spanish-speaking parents, these children are going to be 100% bilingual, which is a great asset for our country. And, while having a multi-lingual population is a competitive advantage, we must also ensure that this population is healthy.

  • How To Build Mom Brand Evangelists  in Engage:Hispanics on 07/09/2009

    Building a loyal, viral and active mom evangelist happens over time. By putting mom in the driver's seat, you'll gain valuable insights into her habits while placing your brand in the discussion. Keep these tips in mind.

  • E-Newsletters: Influencing Behavior And Gathering Consumer Insights  in Engage:Moms on 03/11/2009

    A sure-fire channel to engage, enlighten and drive action is with subscriber-based electronic newsletters. But just because you have their ear once (or, in this case, their inbox), it doesn't mean you have their long-standing loyalty. Herein are valuable tips to finding marketing-mom success with e-newsletters.

Comments by Cynthia All comments by Cynthia

  • What Do Moms Of Tweens Worry About Most? by Cynthia Nelson (Engage:Moms on 08/11/2017)

    Thank you for such a great reply and we agree totally.  As a company dedicated to providing a better experience (non sexualized) first bra for girls, we are very close to our community of moms and parents who are the guardians of these young tween girls.  We take our commitment to bringing products and an experience that celebrates girls being girls and not rushing them into womanhood.   Your comments are well taken and celebrated.  We have a lot of discussion about body image as well on our site and our social pages and encourage the conversation and commitment to change.  BTW our CEO is just 21 and started the company at 17 when she took her younger sister to buy her first bra and had a mind altering experience when presented with a leopard print push up bra option.  

  • What Do Moms Of Tweens Worry About Most? by Cynthia Nelson (Engage:Moms on 08/11/2017)

    Totally agree, Johnathan!

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