Elizabeth Koenig

Member since February 2018Contact Elizabeth

Culture and Social Media Strategist

Marketers, Take Note: Emoji Meanings Are Changing in Marketing Insider on 07/28/2021
For example, a baseball cap emoji is a new iteration of a community-specific term in hip hop that means "lie" or "BS."
Algorithms Are Ruining Everything: The Bleak Future Of Social Media in Digital News Daily on 02/13/2020
Much research has been done on how social platforms hook people in, using persuasive design and algorithms to build the perfect addiction.
Focus On Empathy, Rapport, Experiences; Everything Else Is Worthless in Marketing Insider on 02/09/2018
I was recently at a conference for digital marketing. Among the catchy, but ridiculous, sessions about how to work with Millennials and what you can learn from Beyonce to up your email-targeting game, I found myself listening to Peter Nitsch from Shopify talking about the future of retail.

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