Vicki BraklMember since February 2018Contact Vicki
- Vice President, Marketing MNI Targeted Media Inc.
- Weston Connecticut
- 06883 USA
Articles by Vicki All articles by Vicki
- Marketing To The Generations: Boomers And Gen X in
Marketing Insider on
Baby Boomers and Gen Xers are a generation and a full universe apart. Boomers are retiring in droves today, while Generation Xers are at the tops of their careers. The Boomers are watching their Millennial children start families, while Gen X is painfully paying for either college tuition or summer camp. And while the two groups are very different, they have so much in common at the same time. They both saw the rise of the internet and rely on mobile phones, they often work side by side, and neither wants to have a Millennial as their supervisor at the office.