Beth-Ann EasonMember since November 2012Contact Beth-Ann
Beth-Ann Eason oversees Innovid's high-performing Sales, Marketing and Client Services teams. Prior to Innovid, she held several executive roles at Conde Nast, including SVP, Digital Development and SVP/GM of Epicurious. Additionally, Beth-Ann previously served as VP of Category Development for Yahoo!, as well as VP and General Manager for Doubleclick (acquired by Google). She is the founder of W.O.M.E.N., a professional women’s mentoring program and served as a board member for the Advertising Club of New York, Online Publishers Association and IAB.
Articles by Beth-Ann All articles by Beth-Ann
- 5 Key Elements Marketers Need For Any OTT Ad in
Digital News Daily on
The pervasiveness of over-the-top (OTT) video services is hard to ignore, a result of the rising number of cord-cutters and the wider use of smart devices,not to mention our insatiable appetite for streaming. By combining the immersive experience of linear TV with the interactivity of digital, OTT has opened a new category of video. Here are five key areas marketers should evaluate when activating an OTT advertising effort.