Hank BoydMember since February 2018Contact Hank
- Clinical Professor of Marketing Robert H. Smith School of Business (University of Maryland)
- LinkedIn: https://www.linkedin.com/in/hank-boyd-9180315/
- College Park Maryland
- 20742 USA
Hank Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also a managing director at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. Hank received his Ph.D. in Marketing from Duke University (with an emphasis in Consumer Behavior) and his J.D. in Intellectual Property from the University of Wisconsin-Madison. At the age of 24, he received his MBA in Marketing from the University of California at Berkeley. Prior to graduate study, he obtained his A.B. in Chemistry (with an emphasis in Biophysics) from Princeton University.
Articles by Hank All articles by Hank
- 2018's Marketing Hits And Misses in
Marketing Insider on
From IHOPs brief, less-than-memorable change to IHOB, to Adias' uplifting Boston Marathon videos, 2018 brought strong examples of marketing flops and triumphs.
- 'Black Panther' Isn't Just A Great Movie, It's Great Marketing in
Marketing Daily on
If you're very selective about your target market, and you've got a great product, and you win over that target audience, they'll tell other people - your acolytes.