- Real Numbers: Mobile Video Viewers Watch Seven Minutes A Day; 3.5 Hours A Month
VidBlog, Daisy Whitney - Friday, October 19, 2012
By all accounts, mobile advertising and mobile video are growing fast. T ...
- Tablets' Dazzling Prospects
Media Magazine, Daisy Whitney - Friday, September 28, 2012
Designers and marketers are just scratching the glossy surface of this mobi ...
- Streaming Video on TV Set Cutting into Primetime TV Viewing for Gen Y 12% of Time
VidBlog, Daisy Whitney - Thursday, October 18, 2012
Young people aren't watching TV live as much as they used t ...
- Online News Video Service Sees Election Year Uptick
VidBlog, Daisy Whitney - Wednesday, October 17, 2012
If you're watching a clip of last night's presidential debate online toda ...
- Mobile Marketing Association Tackles Mobile Video Standards
VidBlog, Daisy Whitney - Tuesday, October 16, 2012
Everyone in the ad business knows that mobile video is red ho ...
- Analysis: Debate Digital Viewing Numbers Align with Nielsen Cross-Platform
VidBlog, Daisy Whitney - Monday, October 15, 2012
So TV won the battle for debate viewing. Obviously. What's noteworthy thou ...
- Digital Video Ad Spend Up 18% So Far in 2012
VidBlog, Daisy Whitney - Friday, October 12, 2012
Video played its part in driving up Internet ad revenue so f ...
- Nearly Half of Hispanic Consumers Watch Mobile Video; More Active Digitally Than General Population
VidBlog, Daisy Whitney - Thursday, October 11, 2012
New figures from the Interactive Advertising Bureau released yesterday in its "Digit ...
- TV-Online Combo Drives Efficiency 17 Times
VidBlog, Daisy Whitney - Wednesday, October 10, 2012
As more marketers ink ad deals for video across all platforms fr ...
- 45% of Pay-TV Subs Use Other Movie Rental Services
VidBlog, Daisy Whitney - Tuesday, October 9, 2012
Nearly two-thirds of pay-TV customers don't use over-the-top services at all, b ...
- Online GRPs Inevitable as Digital Video Standard, Analyst Says
VidBlog, Daisy Whitney - Monday, October 8, 2012
Nielsen's online GRPs have a whiff of the inescapable to them. That ...
- Report: Interactive Video Spots Grow Five-Fold in First Half of the Year
VidBlog, Daisy Whitney - Friday, October 5, 2012
Pre-rolls dominate online video, but other formats are gaining traction including interacti ...
- Mobile Ads Nearly Double Quarter over Quarter
VidBlog, Daisy Whitney - Thursday, October 4, 2012
The number of smartphone and tablet ads that digital video ad netwo ...
- Top Political Video Searches, Ads and Site Traffic
VidBlog, Daisy Whitney - Wednesday, October 3, 2012
From Mitt Romney's 47% video to the millions of views of politic ...
- Report: Online Video Spending to Grow 29% in 2012, and 2013
VidBlog, Daisy Whitney - Tuesday, October 2, 2012
Online video ad spending will continue its rapid trajectory this year, a ...
- Online Video Viewers Spend More Time On YouTube, Netflix, AOL, ESPN
VidBlog, Daisy Whitney - Monday, October 1, 2012
Online video viewers are going deeper. A quick analysis of Nielsen's onli ...
- TV Sets Surpass PCs for Online Streaming
VidBlog, Daisy Whitney - Friday, September 28, 2012
Is there any question that Netflix is changing consumer video habits? F ...
- Facebook Declines In Social Video Engagement, Web Site Visits Rise
VidBlog, Daisy Whitney - Thursday, September 27, 2012
Facebook is still a dominant force in social advertising, but it h ...
- Canadian Marketers Boost Digital Video Ad Spend; Look to GRPs, Targeting
VidBlog, Daisy Whitney - Wednesday, September 26, 2012
Online video has been slow to gather speed north of the borde ...
- U.S. Lags Europe, Emerging Markets In Smart TV Adoption
VidBlog, Daisy Whitney - Tuesday, September 25, 2012
While smart TVs hold great promise for marketers in terms of engag ...
- Streaming Costs May Price Out OTT Services
VidBlog, Daisy Whitney - Monday, September 24, 2012
A recent report from IHS Screen Digest said the cost to deliv ...
- Do We Really Need Online Video GRPs?
VidBlog, Daisy Whitney - Friday, September 21, 2012
The online video industry took a big step forward this week towa ...
- Online All Star, Media Planner: Christine Chen
OMMA Magazine Supplement, Daisy Whitney - Friday, September 21, 2012
A good media strategist knows what to do with a blank sla ...
- Online Video Viewing Hits Record In August Of 188 Million Viewers, Ads Lag
VidBlog, Daisy Whitney - Thursday, September 20, 2012
The online video business might be enjoying a record number of viewer ...
- Connected TVs Boast Engaged, Interested Audience for Advertisers
VidBlog, Daisy Whitney - Wednesday, September 19, 2012
Something is afoot with connected TVs. They may not be as popul ...
- Mobile Video Ad Completion Nears 90%, Study Says
VidBlog, Daisy Whitney - Tuesday, September 18, 2012
Watching videos on cell phones continues to gain speed, and advertisers c ...
- Video Quality Report: Sometimes Good Enough is Good Enough
VidBlog, Daisy Whitney - Monday, September 17, 2012
Video quality is vital, right? Well, of course it is. But wh ...
- Mobile Viewers Three Times More Likely To Watch Product Videos, Buy Products
VidBlog, Daisy Whitney - Friday, September 14, 2012
When it comes to retail and commerce, mobile site visitors are thr ...
- Ideal Brand Synergy - Friskies Launches Cat Video Awards
VidBlog, Daisy Whitney - Thursday, September 13, 2012
It had to happen. The only question is why it took ...
- Tablet Viewing Rising In Popularity For Older Viewers, Not Hurting TV Viewing
VidBlog, Daisy Whitney - Wednesday, September 12, 2012
TV and movie viewing on tablets by older Americans is quickly risin ...