Articles by Daniel All articles by Daniel
- How GDPR Could Benefit Publishers: Educate With Opt-In in
Publishers Daily on
03/08/2018
As onerous as GDPR compliance may appear on a surface level, publishers should recognize the chance to make good on this idea. Explicitly asking users for access to their data is only going to be a net benefit if they can see the step change in the quality of ads shown.
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