I lead strategy for revenue generation across Conversant's entire digital media business, including teams spanning sales, client development and business development. As data-driven marketing continues to transform the entire marketing function, allowing brands to connect to people across all devices in seamless, ongoing conversation, I lead Conversant’s strategy for capitalizing on resulting opportunities. I help our teams meet the true promise of harnessing big data and technology to drive real one-to-one personalized marketing for higher marketing returns and customer satisfaction.