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- Five Jaw-Dropping Reactions From These Ad Execs' Visit To Amazon Go in
Research Intelligencer on
Amazon opened Amazon Go in Seattle in January. As media planners, we were fascinated by what we read about the new "Just Walk Out" technology. How would it work? How would it change the way American's shopped? How would it affect the purchase journey? We needed to experience this unique shopping opportunity first hand. Thankfully, The Media Kitchen held a contest to select two staffers to visit the store and report back (including a live stream from the premises!). We won, and this is our account of the amazing experience that made clear retail will be even further disrupted by Amazon.