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Brooke Zingler

Member since March 2018Contact Brooke

  • Strategist The Media Kitchen
  • New York New York
  • 10013 USA

Articles by Brooke All articles by Brooke

  • Five Jaw-Dropping Reactions From These Ad Execs' Visit To Amazon Go in Research Intelligencer on 03/20/2018

    Amazon opened Amazon Go in Seattle in January. As media planners, we were fascinated by what we read about the new "Just Walk Out" technology. How would it work? How would it change the way American's shopped? How would it affect the purchase journey? We needed to experience this unique shopping opportunity first hand. Thankfully, The Media Kitchen held a contest to select two staffers to visit the store and report back (including a live stream from the premises!). We won, and this is our account of the amazing experience that made clear retail will be even further disrupted by Amazon.

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