Or ShaniMember since September 2016Contact Or
Or Shani is CEO and founder of Albert Technologies Limited (AIM: ALB.L), makers of Albert, the world’s first and only fully autonomous digital marketer. Albert is used by top brands, including Natori, Harley-Davidson, Dole Asia, and several others. Or and a team of 80 data scientists, engineers, and mathematicians spent seven years reverse engineering human logic and intuition to unravel the conscious and subconscious decisions humans make throughout multi-channel digital marketing campaigns. The result is a fully automated, digital marketing solution that doesn’t just replicate what human marketers do, but increases prospects, conversions and transactions (online and in-store) at a scale not humanly possible by even the largest marketing teams. Or took Albert Technologies Limited (formerly Adgorithms), public in 2015, raising $42 million on the London Stock Exchange. In 2016, Albert Technologies (then Adgorithms), ranked #98 on Deloitte’s Technology Fast 500—a list of the country’s fastest-growing companies—with an annual growth rate of 992%. Albert Technologies attributes its growth to overwhelming demand for Albert and “his” ability to alleviate legacy data and technology complexities for top brands.
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- Do You Really Need Artificial Intelligence? How To Decide in
Marketing Insider on
Brands' objective should guide their AI journey -- and reveal whether they actually need AI or not.
- Brands, Agencies Want Results From AI -- Not 'Calgon Moment' in
Digital News Daily on
What do marketers want from AI platforms? While destressing marketers from the day-to-day complexities of campaigns is a noble goal, it's still a secondary concern when adopting AI. Marketers want to know that putting their campaigns on auto-pilot will lead to increased performance, increased return on investment, reduced cost of ad spend, and the ability to scale campaigns that have plateaued. Only then do will they start reveling in efficiency benefits,