Kai Henniges

Member since March 2018Contact Kai

Founder of video intelligence, a contextual video platform. We connect publishers, content providers and brands through video storytelling www.vi.ai

Publishing And The Dark Art Of UX in Publishers Daily on 08/29/2018
The new ad types means that inventory is varied; the result is that web visitors have a wide range of experiences of advertising. Publishers have it in their power to choose vendors whose products deliver content and advertising in a user-friendly environment.
Death Of The Pre-Roll Is Much Exaggerated in MAD London on 07/06/2018
Outstream fans make huge claims, but native video is riding the coattails of social and has no right to call pre-roll intrusive.
GDPR Will Be Good For Advertising in Marketing Daily on 03/27/2018
Once the reset button has been hit on consumer data, contextual targeting can help rebuild a degree of trust between advertisers and consumers.

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