We build big data management environments and analytics systems to help clients answer questions related to media mix, multi-touch attribution, audience attributes & behaviors, and messaging effectiveness.
- Why Marketing Attribution Projects Fail in
MAD on
03/28/2018
Over the last several years, attribution providers have stoked the notion that more definitive credit might be allocated to marketing using "algorithms" and "machine learning" on user/touch-level
data. In practice, however, reality frequently falls short of aspiration.