Joel Acheson
Member since March 2018Contact Joel- Chief Marketing Technology Officer The Shipyard
- theshipyard.com
- Dublin Ohio
- 43017 USA
We build big data management environments and analytics systems to help clients answer questions related to media mix, multi-touch attribution, audience attributes & behaviors, and messaging effectiveness.
Articles by Joel All articles by Joel
- Why Marketing Attribution Projects Fail in
MAD on
03/28/2018
Over the last several years, attribution providers have stoked the notion that more definitive credit might be allocated to marketing using "algorithms" and "machine learning" on user/touch-level data. In practice, however, reality frequently falls short of aspiration.
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