Jerrid GrimmMember since March 2018Contact Jerrid
Jerrid Grimm is the CEO of Pressboard, the number one platform for buying sponsored content.
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- Google's Chrome Ad Blocker Will Not Harm The Advertising Industry in
Search & Performance Marketing Daily on
The Chrome ad blocker is a welcome change for people surfing the web -- and for advertisers, although they might not know it yet.
- Make Brand Mentions In Sponsored Content Sparingly, Strategically in
Marketing Insider on
Over the past few years, the "how-to-guide" on advertising has been in a constant state of revision. Intrusive and aggressive approaches have fallen out of favor. Meanwhile, investing in more tailored, native advertising was up around 600% from 2014 to 2016. Businesses are allocating more and more ad dollars to sponsored content because, for many, it's perceived as more personal and trustworthy.