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Paul Donato

Member since April 2018Contact Paul

  • CRO The ARF
  • Miami Beach Florida
  • 33141 USA

Paul Donato is the Chief Research Officer of the ARF (Advertising Research Foundation) and a highly-regarded leader in media and advertising research with more than two decades of industry experience. Previously, Paul co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and was Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Beyond the office, Paul sits on the Future State Committee of the National Air and Space Museum. Since 1936, the Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media and marketing. Only the ARF brings together advertisers, agencies, media companies, research companies and ad tech into one conversation about how to be better at what we do.

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