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John McGarry

Member since October 2006

Articles by John All articles by John

  • Every Moment Matters in Marketing Insider on 04/25/2018

    The battle for consumer hearts and minds is fought in the trenches. Mass marketing can provide aerial coverage - informing, entertaining and persuading - but it's the smaller interactions with a brand that can sometimes turn the tide. Smart, attentive engagements can breakthrough when little else seems to have impact. By digging into the customer journey, brands can seek out and respond to everyday pain-points, functional interactions, even product delivery. Any of which can be the difference between a loyal, advocating fan and a one-and-done transaction.

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