John McGarryMember since October 2006
- Chief Growth Officer Drumroll
- New York New York
- 10003 USA
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- Every Moment Matters in
Marketing Insider on
The battle for consumer hearts and minds is fought in the trenches. Mass marketing can provide aerial coverage - informing, entertaining and persuading - but it's the smaller interactions with a brand that can sometimes turn the tide. Smart, attentive engagements can breakthrough when little else seems to have impact. By digging into the customer journey, brands can seek out and respond to everyday pain-points, functional interactions, even product delivery. Any of which can be the difference between a loyal, advocating fan and a one-and-done transaction.