Peter Thomas
Member since April 2018Contact Peter- CEO Averetek
- LinkedIn: https://www.linkedin.com/in/peterathomas/
- Twitter: https://twitter.com/PeterAThomas?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- Edmonds Washington
- 98020 USA
Peter Thomas is the CEO of Averetek, an agency focused on solving the challenges of channel marketing, and author of Marketing Multiplied, a comprehensive guide to indirect channel marketing.
Articles by Peter All articles by Peter
- Using FOMO To Create Channel Marketing Engagement in
Marketing Insider on
06/22/2018
If you participate even casually in social media, you probably know about FOMO - the fear of missing out - even if the name is unfamiliar. Maybe you found out about a great party a day after it happened or were scheduled to be out of town while your favorite team is playing a home game.
- What Execs Need to Know About Marketing, Channel Partners in
Marketing Insider on
05/15/2018
Channel marketing is misunderstood. The average executive can visualize what a day on the job looks like for a salesperson, a software developer or a human resource professional, but far fewer agree on what it means to be a channel marketer. While it's not necessary for every executive to graduate from Channel Marketing U, there's significant opportunity for those who can educate themselves on the core principles and applications of this burgeoning specialty discipline.
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