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This was a trend we were already seeing, but with the COVID-19 outbreak, it has accelerated.
Shift to ecommerce is accelerating substantially; consumers are also switching to omnichannel services like digital chat and virtual consultations.
The cloud has made it easier for marketers to put together customized campaigns, test ideas and evaluate their efforts.
CPG marketers proved themselves to be more vital than ever by providing consumer essentials during the COVID-19 crisis.
Companies looking to engage Gen Z should aim to create innovative brand experiences that extend beyond pure entertainment.
The challenge for brands is to create engaging and immersive experiences for consumers.
First, they're building better consumer experiences as a platform for future growth.
Trends that have been progressing steadily for years have been suddenly accelerated to a degree no one could have predicted.
The consumer goods industry is at a critical turning point, as established players are being forced to listen to consumers.
Here are three ways beauty could help CPG companies navigate the road ahead.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.