Chris HickenMember since May 2018Contact Chris
Chris Hicken has spent the last 15 years in B2B technology as a leader, investor, advisor and board member. As the President and COO of UserTesting, Chris enables businesses to include human insights in decision-making processes to create great experiences for their customers.
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- Create Great Customer Experiences By Embracing Human Insights in
Marketing Insider on
Understanding every human touchpoint, reaction, and expectation has evolved from a competitive differentiator for market leaders to an embedded, core practice that all businesses must achieve to survive.