Joe Rodichok is the Chief Technology Officer for eZanga.com and Anura.io, working with brands and agencies to reduce their exposure to fraudulent advertising. After spending over a decade working in programming, web information systems, and data analytics, Rodichok knows what truly drives conversions and has played a key role in the evolution of the company’s technology to respond to changes in the industry. Rodichok’s thoughts on ad fraud and discoveries his team has uncovered have been covered in The Drum, the International Business Times, Digiday, The Huffington Post, Adotas, Entrepreneur, CNBC, and many others. Rodichok joined eZanga.com in 2007 as one of the company’s first employees and previously attended Wilmington University, where he studied Computer Science.