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Joe Rodichok

Member since June 2018Contact Joe

Joe Rodichok is the Chief Technology Officer for and, working with brands and agencies to reduce their exposure to fraudulent advertising. After spending over a decade working in programming, web information systems, and data analytics, Rodichok knows what truly drives conversions and has played a key role in the evolution of the company’s technology to respond to changes in the industry. Rodichok’s thoughts on ad fraud and discoveries his team has uncovered have been covered in The Drum, the International Business Times, Digiday, The Huffington Post, Adotas, Entrepreneur, CNBC, and many others. Rodichok joined in 2007 as one of the company’s first employees and previously attended Wilmington University, where he studied Computer Science.

Articles by Joe All articles by Joe

  • GDPR Got It Wrong: IP Address Is NOT Personal Data in Digital News Daily on 06/11/2018

    It will take time to see how GDPR shakes out, but long-term -- even short-term -- considering IP addresses as personal property will cause problems for companies and could affect their analytics, targeting, tracking, advertising and engagement strategies. The user benefits don't outweigh the difficulties.

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