Tim Webster set up The Exchange Lab in 2007 in order to advance the efficiencies and opportunities for programmatic media. He was a key architect of The Exchange Lab’s industry-leading multi-platform approach after identifying shortcomings in one-stack methodologies. Prior to setting up The Exchange Lab, Tim was Managing Director for Accelerator Media, the Performance Network division of the Media Initiatives Group, who at that time were the largest users of ad exchanges in the UK. Before his tenure at Accelerator Media, Tim held a number of senior roles at Technology Brokers which he joined in 2002 to help launch the ad serving platform Atlas DMT into Europe. He soon assumed the role of Operations Director for both Technology Brokers and its sister company Media Brokers, the UK based Ad Network.