Alex McIlvennyMember since June 2018Contact Alex
- VP Sales Europe and UK Country Manager Ligatus
- TN25TE GBR
With more than 13 years international media experience, Alex is recognised within the industry as a senior marketing leader with a proven track record for launching and growing digital businesses in the UK through successful partnerships with agencies, advertisers, publishers and tech platforms. As VP Sales Europe at Ligatus, Alex is responsible for international commercial strategy, programmatic platform integrations and management, new product roll out and management, as well as leading the UK market as Country Manager. Before joining Ligatus, Alex held the roles of Managing Director and Group Director at Mozoo, where he was tasked with growing the company's brand presence, market share and revenues across Europe. Prior to Mozoo, Alex was the first hire for Widespace UK as Head of Sales, where he spent 2.5 years building the business into one of the UK’s most recognisable mobile advertising platforms. Alex also brings to the table his international media experience following 5 successful years as the Head of International Media at Haymarket Publishing.
Articles by Alex All articles by Alex
- Native Video Is Starting To Kill Off Intrusive Pre-Rolls in
MAD London on
Pre- and post-roll ads are starting to make way for less intrusive native video.