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Ari Buchalter

Member since June 2018Contact Ari

Ari, CEO of Intersection, is a recognized innovator and thought leader in digital media and advertising, marketing technology, and data science. Most recently, Ari served as President of MediaMath, a leading programmatic advertising technology platform. He drove the company’s growth from a startup to a global enterprise, building out the commercial, operational, and technology teams, leading the development of its proprietary media, data, and machine learning platforms, and evangelizing the use of technology and data to drive better marketing results. Ari was previously a Senior Partner at Rosetta, where he led the Digital Media & Technology vertical. Prior to that, he was an Associate Principal in McKinsey & Company’s Media & Technology practice and a founding member of their Innovation practice. Driven by the pursuit and implementation of breakthrough ideas, Ari’s career spans cutting-edge PhD and postdoctoral research in theoretical astrophysics to more than a decade of leadership building successful data-driven marketing businesses. Ari holds a BS in Physics from Stanford University, a PhD in Astronomy from Columbia University, and was a postdoctoral fellow in Theoretical Astrophysics at Caltech.

Articles by Ari All articles by Ari

  • New Rules For Data In OOH Advertising in Digital News Daily on 06/27/2018

    OOH now stands at the precipice of becoming a true data-driven medium. This is a moment of reckoning, when the OOH industry can learn from the mistakes of the online world -- or be doomed to repeat them.

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