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Brands doing good things for others are clearly seeing a lift in social sentiment.
The 2018 Cannes Lions International Festival of Creativity came and went, celebrating the hottest creative brands, tech advancements, and innovative strategies reshaping the media world. This year, Cannes Lions announced it was adding a new Social Influencer Category to its awards repertoire, a move heralded as the festival's recognition of the importance of influencer marketing.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.