Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled.
The research is in, and crowds make us feel uneasy. Showing off an expensive new purchase is to be avoided too.
A lack of commuters is balanced by home listeners -- but it's the established shows that are feeling the love, not new launches.
Brands doing good things for others are clearly seeing a lift in social sentiment.
Would you really not want your brand name appearing next to an article about Captain Tom's remarkable story?
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
Most are not expecting a bounce-back in the fourth quarter -- and it could be creatives that continue to be hardest hit.
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories.
If so, should the European Commission investigate whether member countries are putting enough resources into enforcing GDPR?
Print's decline in media attention is now four times worse than previously predicted as television and digital video boom.