Wunderman-owned Salmon is predicting a bonanza -- but recent Black Fridays would suggest the trend is downward.
The Saturday 3pm slot is still protected. But OTT will end it one day soon.
ISBA is telling its members to look at business metrics, more than likes. Good advice. Here are some extra tips.
Twitter's co-founder wants to end the "filter bubble" -- but how many users truly want an open social media debate?
WPP's Mindshare has opened a voice and visual consultancy. More will follow as the next wave of disruption hits.
Sad but true -- print revenues have been slashed, and digital cannot make up the difference.
Mobile and desktop web show huge progress on fraud. Mobile apps? Not so much.
If you want a campaign to resonate longer, include a character or two. Simple!
They're not just consumers -- savvy businesspeople have taken new tastes in China, and they are exporting them back to the West.
It's unlikely to be imposed, but the Digital Services Tax is helping to convince tech giants to be more fair on tax.