• What Video Advertisers Can Learn From Colonoscopies
    Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled.
  • 3 Things To Avoid In COVID-19 Advertising
    The research is in, and crowds make us feel uneasy. Showing off an expensive new purchase is to be avoided too.
  • Why It's Time To Partner With A Podcast, Not Launch One
    A lack of commuters is balanced by home listeners -- but it's the established shows that are feeling the love, not new launches.
  • Brands That Are Helping During COVID-19 Are Feeling The Love On Social
    Brands doing good things for others are clearly seeing a lift in social sentiment.
  • How Brands Can #BackNotBlock Publishers
    Would you really not want your brand name appearing next to an article about Captain Tom's remarkable story?
  • Adland Braces For Sorrell's 'Deep Doo Doo'
    Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
  • Why Creatives Will Be Praying Harder Than Most For Growth
    Most are not expecting a bounce-back in the fourth quarter -- and it could be creatives that continue to be hardest hit.
  • 'The Guardian' Is Winning At COVID-19 On Google -- A Shame There's No Prize
    It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories.
  • Is GDPR On The Verge Of Failing?
    If so, should the European Commission investigate whether member countries are putting enough resources into enforcing GDPR?
  • Magazines And Newspapers Lose Out As Brits Stream Through Lockdown
    Print's decline in media attention is now four times worse than previously predicted as television and digital video boom.
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