Transparency and media planning via AI? The future could be arriving sooner than you think.
Paying way less than 1% tax on profits must have always seemed too good a deal, surely.
A letter! Is that all you get nowadays for misleading millions of people in social media? How about an apology?
Brand engagement measurement is still seen as crucial by marketers, but it needs to be converted into business language to mean something.
While Google paid the racketeers, Facebook is vowing to take on the blockers who have vowed retaliation. An ad tech arms race has begun.
So just after the UK votes against mass migration, Uber asks Londoners to campaign against English skills for taxi drivers. Really?
We say fair, they say nationalist -- how Brand Britain's shine is being lost since the Brexit vote.
Digital marketers have nothing to fear as one in three pretend to be on a digital detox.
Rio will be a content marketing bonanza, and now that the rules are relaxed, the race is on to get as close to Rio as possible without getting burned.
Takeover campaigns are all the rage, but they have been throwing up huge viewability issues that the IAB is looking to fix.