It's all too easy to bash the agencies without asking the brands what they are doing about the problems they identify in research, yet fail to fix in the office.
Forrester's sensational latest report calls time on digital display due to quality issues and CMOs waking up to safer, more cost-effective alternatives.
It's too easy to blame an agency, so Keith Weed, Unilever CMO, reminds brands they have responsibilities too.
A horrific attack purposefully intended to kill as many children as possible allows social media's community spirit to shine brighter than attention-seeking fakers.
Brand meaning fits sustainability perfectly -- just look at Unilever. But what about being useful? We may all be less altruistic than we claim.
A small section of the Conservatives' manifesto calls out social and messaging giants. If the PM is re-elected, a new levy will make them pay to clear up "Internet harms."
The Tories blinked first. If Theresa May wins there will be no further media investigation -- no more punishment for not accepting Royal Charter regulation.
It's not what digital marketers want to hear, but app-based mcommerce is just not happening en masse. We chat, we post, we watch -- but we don't shop in apps
Social media marketers will find they can learn from the election as we see the classic challenger vs incumbent messaging strategies take shape.
Brits love to bash the media, but in a two-horse race, is it any wonder the main contenders are getting most of the attention?