Mobile video advertising spending is trebling as new channels and inventory become available, so expect a Christmas rush followed by a New Year hangover when clients ask those tricky viewability and brand safety questions.
Northern & Shell is pointing the way ahead for publishers who need to keep control of data. Let it leak out to advertisers on the demand side, and trust me, you're doomed.
YouTube is hinting that the subscription model is still of interest. Other than its upcoming music service, I'd say they are going to seriously struggle now that content creators realise they are king and distributors are, well... distributors.
Visa's announcement of a cashback service linked to its cards next year will be a marketer's dream come true. Audiences can be highly targeted -- and consumers don't have to lift a finger to be reimbursed.
It's the most annoying part of digital marketing. Look up a product and you're stalked around the Internet for days, and anyone using the computer can see what they're getting. Now research reveals just how much we all hate retargeting.
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of some undoubtedly very useful tools in return for, hopefully, rolling out MoPub as the default mobile ad exchange on those new apps.
Sir Martin Sorrell has reported he is "puzzled" by the transparency debate around programmatic -- but the real issue here is that unless the new technology solves the age-old problem of fraud, it will never be seen as transparent.
Social is now a paid channel, and so savvy marketers are taking it upon themselves to justify budgets not just in terms of how many people like them but how positive sentiments can be turned into more direct marketing relationships, growth in audience, and ultimately, more sales.
News that Time Warner is to launch HBO as a stand-alone, streaming digital service underscores the big development of 2014 - content is waking up to the fact that it has been king all along.
If content truly is king, then publishers hold the aces. The big takeaway from the MediaPost RTB event in London this week was that they're waking up to this -- and realising they need to trade through supply-side platforms and keep data very close to their chests. The days of a free data lunch are nearing an end.