It is serious that Russia is using bots to swing elections, but we must question how much impact they have.
If you're in magazines or local papers, the AA/Warc figures may be a wakeup call.
WFA shows that 98% of brands are aware and working on it. Look away if you're expecting massive fines on May 25th.
Mobile hits 45% of all digital spend, while direct programmatic reaches 50% of all display traded.
That's how much budget Ritz-Carlton wasted in March on Instagram fake followers.
Viewability hits a record high -- but could nine times higher engagement be waiting just below the fold?
The World Federation of Advertisers and Facebook have this week shown how the GDPR is ahead of the data protection game.
Only 4% of consumers are bothered by a brand's social presence. Was Wetherspoon right to go off grid?
Spend on traditional channels is down. Is it a long-term trend or a blip to pay for GDPR?
The tech vendors involved in programmatic are vital, but they are leaving publishers just 40% of the cake.