by Sean Hargrave on Jan 30, 8:02 AM
As Vodafone sits out this round of courting and nuptials, we will all find out if we only expect just a signal or movies and sport from our connection. Ultimately, though, it's going to be quad play deals that win the day.
by Sean Hargrave on Jan 29, 8:33 AM
Click-through rates and impressions are now effectively meaningless and so, as "The Guardian" is showing, we're moving to an era when time will be how campaigns are bought and success measured.
by Sean Hargrave on Jan 28, 7:34 AM
Netflix talks big about revolutionising linear television, but it's failing to walk the walk by airing "Breaking Bad" prequel "Better Call Saul" each Tuesday. Are fears of churn moving Netflix to a very traditional -- dare we say, linear -- model?
by Sean Hargrave on Jan 27, 8:29 AM
Serial football cheat Suarez is clearly welcomed back to the fold as he fronts Adidas' latest campaign and tax-avoiding Amazon tops the UK entertainment charts. Turns out we really don't give a stuff about morals or corporate citizenship.
by Sean Hargrave on Jan 26, 8:43 AM
McDonald's is fast becoming the warning for brands that don't shift with their changing customer base and think cracks can be paved over with PR that is the health equivalent of "greenwash."
by Sean Hargrave on Jan 23, 8:26 AM
Another day, another merger. Looks like 3 is set to buy O2 -- but could the ultimate winner be Sky waiting in the wings to offer the vital missing components required for the "quad play" end game?
by Sean Hargrave on Jan 22, 8:54 AM
With a lack of any real profit in selling people telephone lines or mobile airtime apparent, the race is on to combine the two with television and broadband to deliver the promise of "Quad Play" bundles sweetened with entertainment packages. Are two big players about to break away from the pack?
by Sean Hargrave on Jan 21, 9:13 AM
Right now you probably think the EU will give Google a light slap on the wrist when it decides, potentially by Easter, what course of action to take against the Internet giant. Read today's blog, however, and you may well change your mind. A firmer line against Google seems increasingly likely.
by Sean Hargrave on Jan 20, 8:40 AM
Amazon's leap into the movie business shows that content always has been king, even when it seemed like distributors held the aces. On the downside, however, prepare for an intensification of the walled-garden format war as three Titans clash as content owners.
by Sean Hargrave on Jan 19, 9:39 AM
Social is all the rage -- and constantly being predicted as seeing off dinosaur media such as television and radio. The trouble is that although there are opportunities, if you throw some data at social it begins to look a lot less impressive.