As Vodafone sits out this round of courting and nuptials, we will all find out if we only expect just a signal or movies and sport from our connection. Ultimately, though, it's going to be quad play deals that win the day.
Click-through rates and impressions are now effectively meaningless and so, as "The Guardian" is showing, we're moving to an era when time will be how campaigns are bought and success measured.
Netflix talks big about revolutionising linear television, but it's failing to walk the walk by airing "Breaking Bad" prequel "Better Call Saul" each Tuesday. Are fears of churn moving Netflix to a very traditional -- dare we say, linear -- model?
Serial football cheat Suarez is clearly welcomed back to the fold as he fronts Adidas' latest campaign and tax-avoiding Amazon tops the UK entertainment charts. Turns out we really don't give a stuff about morals or corporate citizenship.
McDonald's is fast becoming the warning for brands that don't shift with their changing customer base and think cracks can be paved over with PR that is the health equivalent of "greenwash."
Another day, another merger. Looks like 3 is set to buy O2 -- but could the ultimate winner be Sky waiting in the wings to offer the vital missing components required for the "quad play" end game?
With a lack of any real profit in selling people telephone lines or mobile airtime apparent, the race is on to combine the two with television and broadband to deliver the promise of "Quad Play" bundles sweetened with entertainment packages. Are two big players about to break away from the pack?
Right now you probably think the EU will give Google a light slap on the wrist when it decides, potentially by Easter, what course of action to take against the Internet giant. Read today's blog, however, and you may well change your mind. A firmer line against Google seems increasingly likely.
Amazon's leap into the movie business shows that content always has been king, even when it seemed like distributors held the aces. On the downside, however, prepare for an intensification of the walled-garden format war as three Titans clash as content owners.
Social is all the rage -- and constantly being predicted as seeing off dinosaur media such as television and radio. The trouble is that although there are opportunities, if you throw some data at social it begins to look a lot less impressive.