National and regional news brands needs five times as much digital growth to plug the collapse in print revenues.
It appears to, in the form of "legitimate interest." Don't believe me? Just read the law. I did.
Apple has hired the woman who made "Bake Off" go commercial as it realises people want shows, not boxes.
As it publicly sucks up to publishers with free distribution deals, it is piloting a new pay-to-play strategy.
Just drop the intrusive ads and then block the blockers. What could be simpler?
Accepting unviewable ads as the price for automated "progress" is no longer an option.
They spend a fortune on loyalty programmes -- yet too many brands treat customers as captives.
Facebook acted when the Government threatened action, and YouTube acted only after it was boycotted.
Its Gold Standard launch today could be digital advertising finally growing up -- which it needs to do in order to survive.
Banners are flat-lining while mobile video overtakes display. It's a mobile video future.