by Sean Hargrave on Mar 31, 8:48 AM
Trump and Brexit are credited with pushing more online news readers toward left-leading papers, away from "The Daily Mail." Is that right? Aren't people sharing on Facebook, not switching?
by Sean Hargrave on Mar 30, 9:26 AM
In the ultimate irony, Google is called out and boycotted at the same time that new research shows video brand safety is actually the best it has ever been.
by Sean Hargrave on Mar 29, 9:23 AM
It's done. We're outta here. A 44-year relationship is over as Article 50 is triggered. New horizons beckon for the optimistic who are not busy opposing democracy or fighting for independence prematurely.
by Sean Hargrave on Mar 28, 9:12 AM
The newspaper charge against Google has worked as brands queue up to boycott YouTube. But can news brands capitalise on the early win when they're at the epicentre of ad blocking?
by Sean Hargrave on Mar 27, 10:44 AM
Zenith's forecast figures for television are a dire warning for the industry -- but could a 7% dip in spend during Q1 be averted by Google's brand safety issues?
by Sean Hargrave on Mar 24, 9:05 AM
The Coalition For Better Ads has reported back to adland on which formats users find the most annoying. The onus is now on the industry to "retire" pop-ups and auto play videos or drive more users to ad blockers.
by Sean Hargrave on Mar 23, 9:20 AM
Every side of humanity came out in social media during the terror attack on London yesterday -- from Donald Trump Jr's "disgraceful" tweet to images of nurses and doctors rushing to attend the injured while onlookers took selfies.
by Sean Hargrave on Mar 22, 9:24 AM
ISBA research shows what many have long suspected. The direction of travel in adland is in-house, to where the brand is more in control and isn't paying a fortune for a trendy agency's massive headcount and swanky offices.
by Sean Hargrave on Mar 21, 8:57 AM
Google deserves a brand safety boycott, but is Unilever CMO Keith Weed correct? Does this tunnel vision detract from other issues -- namely ad fraud costing advertisers 10 billion pounds per year?
by Sean Hargrave on Mar 20, 9:28 AM
Google could use a friend right now as politicians grill it and brands pull spend. But if you're a tax avoidance specialist on the verge of a massive EU antitrust fine, friends are hard to find.