Sir Martin Sorrell was commenting on WPP noticing a "softening" in demand for its services but soon widened to what we all suspect. Christmas is keeping us from the price rises we know are in the post for January.
Black Friday nearly doubled its proportion of festive UK sales last year, but this year retailers will have to discount stock that a weak pound means they should be putting up in price. Mass redundancies and high street closures to come calling in January?
Wanna get the latest tech on your cv? It does nothing for the customer and wastes budget, but will make you look trendy and earn speaking invites at conference where you can pretend it worked out while you look for another job among those impressed by your "vision."
They're selling BT's proposed kiosks with 55" screens as a free WiFi service. Nobody needs this. What they do want is an AI helper courtesy of fast broadband, a touchscreen and smart technology.
Nobody would ever say it's not bad news for local residents, but a third runway at Heathrow will show the world that the media industry, among others, is open to global expansion.
The FT has shown that when publishers take on the ad blockers, they win -- as long as their content is compelling enough to get whitelisted.
Twitter has hinted that its future lies in live events. But if it holds no major deals and you can view its materials on the rights holders' properties, is this just a new channel rather than a turnaround plan?
The latest figures put UK viewability at just 49% (including fraud), which is pretty depressing -- but could some of the UK's malaise be caused by pioneering 'tall' pages and takeovers? Could innovation be playing an unwitting role?
While Jack Dorsey is reported to be strategising a way of reversing Twitter's fortunes, a more pressing problem could simply be that it has virtually nothing to offer any suitor.
The more digital marketing becomes a case of choosing and implementing the right tools, the greater the opportunity for the big consultancies to pinch an agency's lunch.