Consultancies increasingly appear to mean business as they make a claim for digital marketing work. Only they have a secret weapon of working with the tech and money guys who speak the language of the board.
Has BT just pulled off the smartest move of all? Delay Openreach decisions until they are forced to take action at a time where they are not bothered because everything will be about mobile and 5G?
Double-digit growth predictions leave experts red-faced as British shoppers see through Black Friday on a high street where discounting has become the new norm.
Want a deal on a console that's going to be replaced or last year's HDTV? Roll right up for fake deals that will leave retailers wondering why December is another disappointment.
Very few marketers have followed in the path of Martin Glenn's rise from marketer to CEO, and he believes this is attributable to execs not showing their company how they generate money, not just metrics.
WPP's boss is right to be concerned, but if brands are hoping to strike back at the big guys, they may find they are hurting the independents more.
Demographics are too general, but they're all the FMCGs have unless they go direct and gather data so they can respond to behaviour -- not age and gender.
It's easy to get in the cycle of replacing agencies, but smart marketers now realise they have a role to play in transparency. Share strategy and data and stop griping about agencies is a new mantra gaining traction in London.
John Lewis's bouncing #BusterTheBoxer has already walked Christmas for shares and engagement, and now it's the number one target for #StopFundingHate.
For the first time, children are spending more time online than watching tv -- meaning that transparent influencer vlogging is become increasingly important to brands in reaching pre-teens and teens.