Ticking the box of viewability means ads appear in small units on cluttered pages where they go unnoticed, new research shows. Better to go big and forget about viewability?
Nearly half of Brits are zoning out brands that pursue them in social media, so the message is clear -- put us at the centre of what you're doing and drop the sales pitch, or we'll simply ignore you.
A sad day -- but one in which 'The Telegraph' upheld its moral crusade against corruption and the FA walked the walk on its promise to enforce respect for the national game.
It hasn't managed to monetise its massive mobile user base, and now it has even lost its cool factor. Surely it's only a matter of time until a tech giant that has mobile monetisation sorted out saves the sick patient?
Being your own customer is vital if you want to help digital customers. If you hide features and don't deliver on them, is it any wonder you think the customer has not quite got the message?
Why are the news organisations rounding on Google and Facebook who send them millions of readers. Surely start-up parasite brands using social to pass on stolen articles are the real enemy?
Hot on the heels of brands vowing better ads to tackle an ad-blocking crisis they did not create, we now have creatives doing exactly the same.
ISBA is helping advertisers to gain a better understanding of programmatic, but suggestions that this could help restore trust with agencies are probably overly optimistic.
The assumption that everyone in their twenties thinks and acts the same is finally being put to bed by researchers who point out that attitudes and behaviours are not strictly delineated by neat age groups.
Surely intrusive ads can only be countered by the publishers who offer them? The Coalition For Better Ads needs publishers more than responsible advertisers who didn't cause the mess.