The UK is a leader in mobile and programmatic -- but this appears to be coming at the expense of viewability.
Outdoor billboards serving mobile ads to relevant, opted-in passersby sounds like just the tonic for a channel tooling up for digital.
Massive online and mobile growth has tipped digital to more than half of all ad spending. And it's print that is feeling the squeeze.
New research shows that no industry has worsened in customer experience as much as air travel.
A global YouTube boycott actually saw revenue go up, and a massive EU fine merely dented one quarter's profits.
Some companies are still asking people who said "no" whether they meant it. A foolish mistake today, a very costly one from next May.
Agencies have been fretting about the rise of consultancies, but could they turn out to be a route to the top for some?
Facebook is acting like its paywall will save publishers. It begs the question -- at what price?
Why not cut male stars' pay for gender parity? Could they really all leave? Would we actually miss them?
As "The Telegraph" pulls out of Arena, it's likely sharing data was a stretch for UK publishers taking on the tech giants' duopoly.