by Sean Hargrave on Jul 31, 10:35 AM
The UK is a leader in mobile and programmatic -- but this appears to be coming at the expense of viewability.
by Sean Hargrave on Jul 28, 9:53 AM
Outdoor billboards serving mobile ads to relevant, opted-in passersby sounds like just the tonic for a channel tooling up for digital.
by Sean Hargrave on Jul 27, 8:56 AM
Massive online and mobile growth has tipped digital to more than half of all ad spending. And it's print that is feeling the squeeze.
by Sean Hargrave on Jul 26, 9:38 AM
New research shows that no industry has worsened in customer experience as much as air travel.
by Sean Hargrave on Jul 25, 7:51 AM
A global YouTube boycott actually saw revenue go up, and a massive EU fine merely dented one quarter's profits.
by Sean Hargrave on Jul 24, 9:46 AM
Some companies are still asking people who said "no" whether they meant it. A foolish mistake today, a very costly one from next May.
by Sean Hargrave on Jul 21, 10:46 AM
Agencies have been fretting about the rise of consultancies, but could they turn out to be a route to the top for some?
by Sean Hargrave on Jul 20, 10:28 AM
Facebook is acting like its paywall will save publishers. It begs the question -- at what price?
by Sean Hargrave on Jul 19, 9:11 AM
Why not cut male stars' pay for gender parity? Could they really all leave? Would we actually miss them?
by Sean Hargrave on Jul 18, 10:08 AM
As "The Telegraph" pulls out of Arena, it's likely sharing data was a stretch for UK publishers taking on the tech giants' duopoly.