by Sean Hargrave on Mar 31, 10:41 AM
That's how execs are warning the next month will pan out as ad spending contracts by as much as 50%.
by Sean Hargrave on Mar 30, 9:15 AM
We must applaud our key workers, but also call out the growing number of fake news sites and outright attempts to scam the vulnerable.
by Sean Hargrave on Mar 27, 11:21 AM
Brands can get their messages boosted by celebrities who, like the rest of us, suddenly find they have time on their hands.
by Sean Hargrave on Mar 26, 11:00 AM
They're telling marketers they need to up their game on e-receipts and extra features from a VIP shopper club.
by Sean Hargrave on Mar 25, 9:45 AM
If you're trying to convince clients they can spend their way out of this pandemic, get real. Focus on helping rather than selling.
by Sean Hargrave on Mar 24, 9:13 AM
Grocery deliveries are up a little, but frightened consumers are ordering fewer online meals as the economy takes a huge hit.
by Sean Hargrave on Mar 23, 12:13 PM
And when Britons look for COVID-19 news, it's on the ad-free BBC.
by Sean Hargrave on Mar 20, 12:14 PM
The personal touch of an event has gone, so marketers are reacting by switching out generic campaigns for far more personalised messaging.
by Sean Hargrave on Mar 19, 11:44 AM
The latest figures back up this assumption, as nearly all national newspapers show audience growth.
by Sean Hargrave on Mar 18, 9:33 AM
That's right -- political advertising is not regulated, and the Law Commission says it should be. It's hard to disagree.