Travel sites have been outed as failing half of the Brits that use them, and it's little surprise.
As Facebook plans its aggregation service, indirect traffic already outweighs direct traffic for UK newspapers.
Brands are demanding more from their agencies -- such as GroupM offering a new metric of 100% of pixels rather than 50%.
Engagement has slipped a little, but repermissioning lists to focus on interested consumers will be a massive ROI boost.
It's welcome news. Facebook will allow publishers to sell subscriptions through Instant Articles without taking a slice.
It isn't just Brexit or Trumponomics -- WPP's figures show brands are taking back control, and want to achieve more by spending less.
Could we be seeing the beginning of the end of those tiresome ads that rely on gender stereotypes that aren't funny but just grate? If Unilever's CMO Keith Weed is anything to go by, the writing could be on the wall for those mid-afternoon detergent and ready meal ads that put us all in a box.
More than two in three global brands have changed agencies for better control, and 40% are tooling up internally to tackle issues.
You only have a roughly 50:50 chance of reaching your audience online. Seek out millennial women or middle-aged men and you'll be seen just 1 in 10 times.
They are earning huge sums that marketers don't fully understand, and delivering results they don't fully understand.