Meetrics has compiled a list of why ads are unviewable, and although the reasons are familiar, the league table makes interesting reading.
Black Friday shows that online retailers have improved capacity -- but only to frustrate shoppers trying to avoid a fistfight.
DisneyLife seems to offer little that isn't already available for a higher monthly subscription than Netflix or Amazon Prime. It doesn't even offer Frozen!
Brands building Data Management Platforms is the big industry trend to watch going forward in my opinion -- and could significantly alter the way brands engage with agencies.
They've got great pension deals, and time to spend it. Could the retired be mobile marketing's next big thing?
If content is king, Sky reigns on with its Q service, due to beam entertainment to screens around the home and beyond.
Hey, there's this channel that Millennials spend 2.5 hours per day with and love -- get in quick before the gurus kill it off!
A one in five engagement rate with digital content has to be celebrated, doesn't it? Which other channel wouldn't kill for such a "problem"?
Facebook's head of ad tech summed it up perfectly -- the way forward is getting compelling native video in front of customers, not mobile banners they want to block.
Digital outdoor has largely replaced posters with pixels, but getting real-time and automated could begin to change this soon.