by Sean Hargrave on Dec 22, 9:00 AM
Consumer confidence is at a consistent record high -- but that is likely to be challenged next year. Enjoy the good times while they're here!
by Sean Hargrave on Dec 21, 9:18 AM
Stuffed toys are again the nation's favourite as we learn that splashing the cash doesn't guarantee you'll be liked.
by Sean Hargrave on Dec 18, 8:33 AM
A cocktail of specialists forming a single team are what Annette King, CEO of Ogilvy & Mather UK, says brands want from the big agencies.
by Sean Hargrave on Dec 17, 8:22 AM
Content will empower brands to show they do what they stand for, says Annette King, CEO Ogilvy & Mather UK. "Brands that matter" is what the year ahead will be about.
by Sean Hargrave on Dec 16, 8:32 AM
The latest IAB UK figures have given social the "teenager" label. It's time the channel is grounded until it can talk about ROI instead of "likes" and "shares."
by Sean Hargrave on Dec 15, 10:03 AM
The latest analysis of this year's Christmas ads offers simple advice. Make 'em laugh, make 'em cry -- but always keep it real.
by Sean Hargrave on Dec 14, 8:28 AM
The clever guys realise the only free part of social is the testing ground it provides for which content should be promoted.
by Sean Hargrave on Dec 11, 6:55 AM
Peugeot's vibrating mobile ad should remind brands to engage consumers as humans with five senses, not just passive viewers.
by Sean Hargrave on Dec 10, 10:15 AM
Ditch the desk, find where you can add value and then be a change agent. Simple!
by Sean Hargrave on Dec 9, 8:32 AM
The truth of content being king has hit Apple hard as it puts TV plans on pause.