Consumer confidence is at a consistent record high -- but that is likely to be challenged next year. Enjoy the good times while they're here!
Stuffed toys are again the nation's favourite as we learn that splashing the cash doesn't guarantee you'll be liked.
A cocktail of specialists forming a single team are what Annette King, CEO of Ogilvy & Mather UK, says brands want from the big agencies.
Content will empower brands to show they do what they stand for, says Annette King, CEO Ogilvy & Mather UK. "Brands that matter" is what the year ahead will be about.
The latest IAB UK figures have given social the "teenager" label. It's time the channel is grounded until it can talk about ROI instead of "likes" and "shares."
The latest analysis of this year's Christmas ads offers simple advice. Make 'em laugh, make 'em cry -- but always keep it real.
The clever guys realise the only free part of social is the testing ground it provides for which content should be promoted.
Peugeot's vibrating mobile ad should remind brands to engage consumers as humans with five senses, not just passive viewers.
Ditch the desk, find where you can add value and then be a change agent. Simple!
The truth of content being king has hit Apple hard as it puts TV plans on pause.